About Us

FitStart was founded by David Cox as an antidote to all of the yo yo weight and diet problems he experienced during his near twenty year corporate career. "On average I spent two out of three weeks on a plane and was stuck with eating from hotel room service menus. Watching my waist grow larger and larger I soon realised his life needed a permanent change." he says.

What really brought it home to David was how often the automated lights in his office would turn themselves off as they could sense that nobody was in the room! It shocked David that his life had become so sedentary.

He tried everything in the book including the now popular boot camps but soon found any weight he lost was soon back as nothing he tried offered a permanent solution. He decided FitStart was going to change everything and offer customers a once and for all solution to their weight problems.

David believed the answer was to offer people a week with the experts; "I was shocked to see how much money most people spend on trying to lose weight each year only to slip back into bad habits before they achieved their goal" he says. "The answer is so much simpler and I decided FitStart should be the place where people find those simpler answers and get some help in applying them to their lives".

Within just a week David had lost 13 pounds (that's almost a stone!) or almost 6 KGs following this programme. He's the first to remind us that this is not a sustainable amount of weight to lose but it does go to show how simple weight loss can be.

How many times have you joined a gym or started a diet only to quit within a few weeks losing plenty of money but not much weight?

Celebrity personal trainer Nicki Waterman was intrigued with what David had gone through as it resonated with her own story and together they developed the FitStart formula for effective and long lasting weight loss.

David and Nicki felt that there was no reason why the success enjoyed by wealthy celebrities could not be shared by more people and so FitStart approached some of the country's leading celebrity fitness trainers and encouraged them to join FitStart. And the rest is history with FitStart enjoying a 100% success rate so far...

David and Nicki can be contacted direct via email on david@fitstart.com and nicki@fitstart.com

For press enquiries please contact Louise Plank at Plank PR on lou@plankpr.com

For more background or to make a booking call free 0800 622 622 or email info@fitstart.com

Invest in yourself today with a FitStart weight loss retreat or call us on 0800 622 6212

FitStart Ltd. is incorporated in England and Wales Company No. 6813323